|
"Improve the
long term health and fitness of Australia's youth by promoting
sound and sustainable lifestyle changes"
The
Totally Active Foundation aims to reverse the trend of decreasing
children’s health and lowering of life expectancy due to obesity
and other lifestyle related diseases.
The
Foundation will analyse the effectiveness of current practices and
develop innovative activity and nutrition programs and promotions
to engage children and parents.
The
programs will be based on proven exercise and activity practices
that promote immediate results as well as behavioural change
techniques that lead to sustainable adherence and long term
benefits.
The
Foundation will be responsible for conducting innovative research
into the effectiveness of these programs and designing practical
resources that can be used by children, parents, teachers and
carers.
A variety
of children friendly multi media forms such as television and web
as well as media and sports personalities will be used to promote
the message and lifestyle change. Interactive competitions will
provide information and incentives to be used as a catalyst for
children and families to change their current habits.
It is
anticipated there will a number of delivery mechanisms for Totally
Active Foundation including:
- Web
site;
-
School Visits and Programs
-
Magazine; and
- Other
tools such as home resources.
| 